Bethany Johnson

rivals in a soccer game

Don’t Ignore Your Rivals: Competitor Analysis Metrics That Matter

April 3, 2019

Two men work in an otherwise empty restaurant kitchen.

Corporate Activism in a Government Shutdown: How Brands Are Helping Furloughed Workers

February 6, 2019

Group of men and women standing together and interacting on cell phones

Growing Your Brand Is a Group Effort: Communities as Content Marketing

January 3, 2019

Paid Content Promotion: Advertising Audiences Actually Want

November 20, 2018

Tempted to ask your marketing team for your own unique version of the Nike ad? Try this, instead.

Sorry, You Can’t Have a Nike Moment (But Here’s What You Definitely Can Have)

October 4, 2018

Some numbers simply don't matter. Here's how to know which measurements apply to your marketing goals, and which are just vanity metrics.

Getting Impressions vs. Leaving One: How Vanity Metrics Can Mislead Strategic Decisions

September 12, 2018

Not long ago, kids made money by mowing lawns and walking dogs. Today, young content creators amass online followers to prove the value of an addressable audience.

From Lemonade Stand Owners to Content Creators: How Kids and Teens Are Relating to Content Marketing

September 6, 2018

When working with freelancers, some potential pitfalls are less obvious than others. Here's how to predict and prevent the root cause of three most common snags.

Working with Freelancers on Content Creation? 3 Remote Collaboration Pitfalls to Avoid

June 26, 2018

Production of a music video

9 Content Studio Examples to Prove It Can (and Often Should) Be Done In-House

April 16, 2018