Bethany Johnson

Bethany Johnson

Bethany Johnson is a multiple award-winning content marketing writer and speaker. Her work empowers marketers to ditch interrupt advertising in favor of original content that converts passive readers into active followers. Thriving brands like Tom's of Maine, MasterCard, ADP, Fidelity and Philips currently rely on Bethany's fresh style to connect with audiences daily. As a consultant, she combines simple change management principles with her insider knowledge of freelancing to show traditional marketing teams how to flourish in today's wild gig economy. For more, visit bethanyjohnson.com.

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6 Minute Read
Marketing Content Strategy

Growing Your Brand Is a Group Effort: Communities as Content Marketing

6 Minute Read

Audiences want to have a voice in the content marketing conversation. Create content that brings people together with a collaborative brand community.

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The only thing more beneficial than creating and launching a content brand is paying to promote it. Here's how paid content promotion can work for you.
5 Minute Read
Marketing Content Strategy

Paid Content Promotion: Advertising Audiences Actually Want

5 Minute Read

You’ve invested resources to create great content. Paid content promotion will make sure your efforts are seen and appreciated by greater audiences.

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