Bethany Johnson

Bethany Johnson

Bethany Johnson is a multiple award-winning content marketing writer and speaker. Her work empowers marketers to ditch interrupt advertising in favor of original content that converts passive readers into active followers. Thriving brands like Tom's of Maine, MasterCard, ADP, Fidelity and Philips currently rely on Bethany's fresh style to connect with audiences daily. As a consultant, she combines simple change management principles with her insider knowledge of freelancing to show traditional marketing teams how to flourish in today's wild gig economy. For more, visit bethanyjohnson.com.

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Some numbers simply don't matter. Here's how to know which measurements apply to your marketing goals, and which are just vanity metrics.
8 Minute Read
Marketing ROI

Getting Impressions vs. Leaving One: How Vanity Metrics Can Mislead Strategic Decisions

8 Minute Read

Don’t evaluate your marketing success on surface-level metrics alone. Understanding your brand’s true impact depends on the value behind the measurements.

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Not long ago, kids made money by mowing lawns and walking dogs. Today, young content creators amass online followers to prove the value of an addressable audience.
7 Minute Read
Creativity Creative Thinking

From Lemonade Stand Owners to Content Creators: How Kids and Teens Are Relating to Content Marketing

7 Minute Read

When brands co-create with relatable, authentic, young social media leaders, they engage both kids and parents with their marketing in a powerful way.

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