Bethany Johnson's Articles

5 Content Marketing Trends That Burst the Content Bubble Myth

Tuesday, January 7, 2020   Marketing Transformation

Despite what you hear, there never was a content bubble to fear. These five content marketing trends poke holes in the idea that assets are growing futile.

GDPR and Content Marketing: How Brands Can Benefit From Regulation Compliance

Thursday, December 19, 2019   Content Strategy

Fines aside, compliance to GDPR and content marketing with your target audience in mind is the perfect combination for modern brand success.

6 Digital Marketing Roles Your Team Needs for Scalable Success in 2020

Thursday, October 10, 2019   Content Strategy

You may have a group for every content specialty, or a few heroes wearing many capes. Either way, these digital marketing roles must be covered in 2020.