Bethany Johnson

Bethany Johnson

Bethany Johnson is a multiple award-winning content marketing writer and speaker. Her work empowers marketers to ditch interrupt advertising in favor of original content that converts passive readers into active followers. Thriving brands like Tom's of Maine, MasterCard, ADP, Fidelity and Philips currently rely on Bethany's fresh style to connect with audiences daily. As a consultant, she combines simple change management principles with her insider knowledge of freelancing to show traditional marketing teams how to flourish in today's wild gig economy. For more, visit bethanyjohnson.com.

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Encourage Internal Storytelling by Building an In-House Gig Economy
5 Minute Read
Creativity Marketing Transformation

Your Organization Is Full of Content Creators—You Just Need to Give Them a Platform

5 Minute Read

Learn how to tap the creative internal storytelling potential within your own organization by giving them a platform to contribute ideas.

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Tempted to ask your marketing team for your own unique version of the Nike ad? Try this, instead.
5 Minute Read
Marketing Content Strategy

Sorry, You Can’t Have a Nike Moment (But Here’s What You Definitely Can Have)

5 Minute Read

Stop trying to piggyback on another brand’s moment in the spotlight, and instead invest in your own passionate audience.

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