Bethany Johnson

Bethany Johnson

Bethany Johnson is a multiple award-winning content marketing writer and speaker. Her work empowers marketers to ditch interrupt advertising in favor of original content that converts passive readers into active followers. Thriving brands like Tom's of Maine, MasterCard, ADP, Fidelity and the Content Marketing Institute currently rely on Bethany's fresh style to connect with audiences daily. As a consultant, she combines simple change management principles with her insider knowledge of freelancing to show traditional marketing teams how to flourish in today's gig economy. For more, visit bethanyjohnson.com.

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A woman listens to a podcast wearing big headphones while laying on a fluorescent pink floor.
Marketing Content Strategy

How to Be a Good Podcast Host: Tips and Tricks From Industry Veterans

Veterans in the industry discuss how to be a good podcast host, sharing what you should and should never do.

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Marketing ROI

Want Real Content Marketing ROI? Focus on Content for Customer Retention

Increase your content marketing ROI with a customer retention marketing strategy. Here are a few content-centric examples to get your wheels turning.

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