Bethany Johnson

Bethany Johnson

Bethany Johnson is a multiple award-winning content marketing writer and speaker. Her work empowers marketers to ditch interrupt advertising in favor of original content that converts passive readers into active followers. Thriving brands like Tom's of Maine, MasterCard, ADP, Fidelity and Philips currently rely on Bethany's fresh style to connect with audiences daily. As a consultant, she combines simple change management principles with her insider knowledge of freelancing to show traditional marketing teams how to flourish in today's wild gig economy. For more, visit bethanyjohnson.com.

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7 Minute Read
Creativity Marketing Transformation

What HuffPost’s Digital Publishing Pivot Means for Marketers, Contributors, and Consumers

7 Minute Read

HuffPost’s recent change obviously affects contributors and consumers. But it also has significant implications for brands dabbling in digital publishing.

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Construction worker in front of a branded display
6 Minute Read
Creativity Creative Thinking

7 Brand Taglines That Tell a Whole Story

6 Minute Read

Sometimes simple brand taglines can tell a whole story. Here are 7 examples of taglines that do just that.

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