Bethany Johnson

Bethany Johnson

Bethany Johnson is a multiple award-winning content marketing writer and speaker. Her work empowers marketers to ditch interrupt advertising in favor of original content that converts passive readers into active followers. Thriving brands like Tom's of Maine, MasterCard, ADP, Fidelity and Philips currently rely on Bethany's fresh style to connect with audiences daily. As a consultant, she combines simple change management principles with her insider knowledge of freelancing to show traditional marketing teams how to flourish in today's wild gig economy. For more, visit bethanyjohnson.com.

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event coverage, event recap - Feature
6 Minute Read
Storytelling Content Creation

Beyond Event Coverage: How to Turn Event Recap Pieces into an Ongoing Conversation

6 Minute Read

Brand storytellers mistakenly think of event coverage as straightforward summary. Here’s how to move beyond the recap and start a dynamic conversation.

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When working with freelancers, some potential pitfalls are less obvious than others. Here's how to predict and prevent the root cause of three most common snags.
6 Minute Read
Storytelling Communications

Working with Freelancers on Content Creation? 3 Remote Collaboration Pitfalls to Avoid

6 Minute Read

Yes, you can avoid many complications of remote collaboration. Here are the three most common pitfalls of working with freelancers on content creation.

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