Bethany Johnson

Bethany Johnson

Bethany Johnson is a multiple award-winning content marketing writer and speaker. Her work empowers marketers to ditch interrupt advertising in favor of original content that converts passive readers into active followers. Thriving brands like Tom's of Maine, MasterCard, ADP, Fidelity and the Content Marketing Institute currently rely on Bethany's fresh style to connect with audiences daily. As a consultant, she combines simple change management principles with her insider knowledge of freelancing to show traditional marketing teams how to flourish in today's gig economy. For more, visit bethanyjohnson.com.

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Two men work in an otherwise empty restaurant kitchen.
9 Minute Read
Marketing Content Strategy

Corporate Activism in a Government Shutdown: How Brands Are Helping Furloughed Workers

9 Minute Read

Brands are participating in corporate activism during the government shutdown. Here’s how helping workers creates trust and loyalty.

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Group of men and women standing together and interacting on cell phones
6 Minute Read
Marketing Content Strategy

Growing Your Brand Is a Group Effort: Communities as Content Marketing

6 Minute Read

Audiences want to have a voice in the content marketing conversation. Create content that brings people together with a collaborative brand community.

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