Bethany Johnson

Bethany Johnson

Bethany Johnson is a multiple award-winning content marketing writer and speaker. Her work empowers marketers to ditch interrupt advertising in favor of original content that converts passive readers into active followers. Thriving brands like Tom's of Maine, MasterCard, ADP, Fidelity and Philips currently rely on Bethany's fresh style to connect with audiences daily. As a consultant, she combines simple change management principles with her insider knowledge of freelancing to show traditional marketing teams how to flourish in today's wild gig economy. For more, visit bethanyjohnson.com.

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Marketing Content Strategy

9 Content Studio Examples to Prove It Can (and Often Should) Be Done In-House

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Thinking of an in-house content studio? Here are 9 internal creative teams and the inventive thinkers that fuel them.

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Creativity Creative Thinking

How 9 Executives Built Their Own Unique Thought Leadership Platforms

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Should your executive post thought leadership on your brand’s site? Or should you create a separate CEO blog? These nine examples can help you decide.

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