Bethany Johnson

Bethany Johnson

Bethany Johnson is a multiple award-winning content marketing writer and speaker. Her work empowers marketers to ditch interrupt advertising in favor of original content that converts passive readers into active followers. Thriving brands like Tom's of Maine, MasterCard, ADP, Fidelity and the Content Marketing Institute currently rely on Bethany's fresh style to connect with audiences daily. As a consultant, she combines simple change management principles with her insider knowledge of freelancing to show traditional marketing teams how to flourish in today's gig economy. For more, visit bethanyjohnson.com.

Follow on:

The latest

Young woman smiles while wearing a necklace shaped like the continent of Africa.
Creativity Creative Thinking

What Cause Marketers Can Learn from One Campaign’s Mission

Instead of pandering for donations, consider tweaking your usual cause marketing strategy with inspiration from the ONE Campaign’s mission, global efforts.

Read the story
Homes from above
6 Minute Read
Creativity Marketing Transformation

Welcome Home: How Zillow’s Marketing Strategy Sets the Standard for Real Estate Brands’ CSR Content Marketing

6 Minute Read

The real estate industry is full of brands whose content can do well by doing good. Want proof? Zillow’s marketing strategy is a prime example.

Read the story
Subscribe