Bethany Johnson

Bethany Johnson

Bethany Johnson is a multiple award-winning content marketing writer and speaker. Her work empowers marketers to ditch interrupt advertising in favor of original content that converts passive readers into active followers. Thriving brands like Tom's of Maine, MasterCard, ADP, Fidelity and the Content Marketing Institute currently rely on Bethany's fresh style to connect with audiences daily. As a consultant, she combines simple change management principles with her insider knowledge of freelancing to show traditional marketing teams how to flourish in today's gig economy. For more, visit bethanyjohnson.com.

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A man in a plaid shirt stands in front of a beach with palm trees.
Marketing ROI

Want Real Content Marketing ROI? Focus on Content for Customer Retention

Increase your content marketing ROI with a customer retention marketing strategy. Here are a few content-centric examples to get your wheels turning.

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Young woman smiles while wearing a necklace shaped like the continent of Africa.
Creativity Creative Thinking

What Cause Marketers Can Learn from One Campaign’s Mission

Instead of pandering for donations, consider tweaking your usual cause marketing strategy with inspiration from the ONE Campaign’s mission, global efforts.

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