Bethany Johnson's Articles

6 Digital Marketing Roles Your Team Needs for Scalable Success in 2020

Thursday, October 10, 2019   Content Strategy

You may have a group for every content specialty, or a few heroes wearing many capes. Either way, these digital marketing roles must be covered in 2020.

How to Be a Good Podcast Host: Tips and Tricks From Industry Veterans

Tuesday, September 10, 2019   Content Strategy

Veterans in the industry discuss how to be a good podcast host, sharing what you should and should never do.

Want Real Content Marketing ROI? Focus on Content for Customer Retention

Friday, June 28, 2019   Content Strategy

Increase your content marketing ROI with a customer retention marketing strategy. Here are a few content-centric examples to get your wheels turning.