Erik Mathes' Articles

What Capabilities Should Be Built into Your Voice Search Strategy?

Wednesday, August 12, 2020   Communications

If your brand is considering investing in a voice search strategy, consider these key questions to decide how far to go on the capabilities spectrum.

How to Improve Your Brand’s Page Experience for the Newest Google Algorithm Update

Friday, June 12, 2020   Communications

A new Google algorithm update focusing on page experience will roll out in six-plus months. Here’s what you need to know to be ready when it goes live.

Everything About the May Google Algorithm Update You Need to Know

Tuesday, May 19, 2020   Content Creation

The May Google algorithm update affected sites across almost every industry. As shifts stabilize, here’s what you can do to improve your SEO strategy.