Erik Mathes' Articles

Generative AI-Powered Search Engines: What Brand Marketers Need to Know

Tuesday, March 7, 2023   Content Creation

Generative AI search engines are almost here, with Google and Bing set to roll out groundbreaking changes. Here’s what brand marketers need to know now.

Winning at Search: The Rising Importance of Having Diverse Content Types

Wednesday, March 9, 2022   Content Creation

Discover how to succeed on Google after the MUM update by embracing a diverse mix of high-quality content types that go beyond the standard text post.

Virtual Event Marketing: How Content Generates Buzz and Leads

Tuesday, February 2, 2021   Content Creation

Virtual events have risen to mainstream status amid the pandemic, and they look set to stay. Here are tips for virtual event marketing to drive leads.