Erik Mathes' Articles

How Top Brands are Accelerating SEO Content Creation with AI

Tuesday, April 16, 2024   Content Creation

Discover how to effectively manage the SEO content creation process with GenAI without sacrificing quality.

Generative AI-Powered Search Engines: What Brand Marketers Need to Know

Tuesday, March 7, 2023   Content Creation

Generative AI search engines are almost here, with Google and Bing set to roll out groundbreaking changes. Here’s what brand marketers need to know now.

Winning at Search: The Rising Importance of Having Diverse Content Types

Wednesday, March 9, 2022   Content Creation

Discover how to succeed on Google after the MUM update by embracing a diverse mix of high-quality content types that go beyond the standard text post.