• Solutions
    • Build a Content Strategy
    • Find and Manage Talent
    • Create Content at Scale
    • Globalize and Localize Content
    • Prove and Optimize Impact
  • Software
    • Content Marketing
    • Social Analytics
    • Talent Network
    • Partners & Integrations
  • Services
    • Content Strategy
    • Editorial & Creative
    • Data & Insights
    • Training & Support
  • Our Work
    • Creative Portfolio
    • Customer Stories
  • Our Perspective
    • Content Standard
    • Resources
  • Company
    • About Us
    • Freelance for Us
  • Request a Demo
  • Solutions
    • Build a Content Strategy
    • Find and Manage Talent
    • Create Content at Scale
    • Globalize and Localize Content
    • Prove and Optimize Impact
  • Software
    • Content Marketing
    • Social Analytics
    • Talent Network
  • Services
    • Content Strategy
    • Editorial & Creative
    • Data & Insights
    • Training & Support
  • Our Work
    • Customer Stories
    • Creative Portfolio
  • Our Perspective
    • Content Standard
    • Resources
  • Freelance for Us
  • Login
    • Skyword360
    • Skyword Intelligence
    • Skyword Social
  • Request a Meeting

Web Analytics

By Skyword Staff on December 13, 2016

Marketers use web analytics to analyze online metrics and optimize the web presence of their business.

What metrics are important in web analytics?

There are many important metrics used in web analytics. Some examples include:

  • Conversion rate
  • Engagement
  • Unique visitors
  • Page views
  • Time on page

Author

Skyword Staff

    https://www.skyword.com/marketing-dictionary/web-analytics/ https://www.skyword.com/marketing-dictionary/web-analytics/ Skyword Staff
    Skyword
    • Software
      • Content Marketing
      • Social Analytics
      • Talent Network
      • Partners & Integrations
    • Services
      • Content Strategy
      • Editorial & Creative
      • Data & Insights
      • Training & Support
    • Company
      • About Us
      • Careers
      • Press
    • Learn More
      • Creative Portfolio
      • Customer Stories
      • Content Standard
      • Marketing Dictionary
      • Resources
    • Get in Touch
      • Contact Us
      • Request a Demo
      • Freelance for Us
    ©2021 Skyword, Inc.
    • Privacy Policy
    • Terms and Conditions
    • Contributor Agreement
    This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. SettingsAccept
    Cookies Policy

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
    Necessary
    Always Enabled

    Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

    Non-necessary

    Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.