New York Life Investments’ Ian Forrest on How to Meet Audience Needs with a Differentiated Point of View
Thursday, June 10, 2021 Content Strategy
Ian Forrest shares how the 175 year-old New York Life Investments brand keeps their market differentiation incredibly sharp.
Verizon’s Colleen Brooks on Creating an Organization-Wide Content Strategy
Friday, May 28, 2021 Content Strategy
Colleen Brooks shares how Verizon Business Group built a research-driven approach that keeps their audience engaged early and often in the sales funnel.
ADP’s Jill Taksey on Co-Owning Audience-Centric Messaging with Sales
Friday, May 14, 2021 Content Strategy
Jill Taksey attributes ADP’s successful market differentiation to co-ownership of the sales funnel and an audience-first approach to thought leadership.
