Skyword Staff's Articles

New York Life Investments’ Ian Forrest on How to Meet Audience Needs with a Differentiated Point of View

Thursday, June 10, 2021   Content Strategy

Ian Forrest shares how the 175 year-old New York Life Investments brand keeps their market differentiation incredibly sharp.

Verizon’s Colleen Brooks on Creating an Organization-Wide Content Strategy

Friday, May 28, 2021   Content Strategy

Colleen Brooks shares how Verizon Business Group built a research-driven approach that keeps their audience engaged early and often in the sales funnel.

ADP’s Jill Taksey on Co-Owning Audience-Centric Messaging with Sales

Friday, May 14, 2021   Content Strategy

Jill Taksey attributes ADP’s successful market differentiation to co-ownership of the sales funnel and an audience-first approach to thought leadership.