Skyword Staff's Articles

Working with Freelance Writers: Everything You Always Wanted to Know (But Were Afraid to Ask)

Wednesday, May 5, 2021   Content Strategy

Wondering how to overcome the challenges marketers most often face when working with freelance writers? Check out these tips from four experienced writers.

How Marketing Leaders Stay Motivated and Inspired through Challenging Times

Monday, April 12, 2021   Content Strategy

Pandemic life pushed us—so we pushed back. The Skyword team reflects on how they stay motivated and motivate others in the face of challenges.

How the Marketing Funnel Works From Top to Bottom

Friday, October 2, 2020   Marketing

Learn everything you need to know about the marketing funnel, including recent changes and rising challenges for marketers.