How Devo Drove Millions in Revenue & Slashed CPL with Scaled Cybersecurity Thought Leadership

It all started when…

Devo set out to become the go-to cybersecurity resource for CISOs and SOC managers — offering timely, expert-backed insights to guide decision-making in a fast-moving threat landscape. But slow content production cycles and a lack of scalable resources made it difficult to keep pace with emerging trends. Key research often went under-leveraged, and high-value insights weren’t always making it into the hands of the right audiences. To reinforce its leadership and drive pipeline impact, Devo needed a new way to turn its research into always-on thought leadership.

To solve for this, Devo teamed up with Skyword to build a smarter, AI-powered content strategy. With Accelerator360™, they transformed each research report into a full suite of SEO-optimized blogs, email campaigns, social content, sales materials, and video scripts. Skyword’s network of expert cybersecurity writers enabled fast, high-quality content production — eliminating onboarding delays and internal bottlenecks while maintaining brand voice across every format.

…and the results are in!

Each report has driven upwards of 700 qualified leads. Website visitors are engaging longer (+13%), bouncing less (-16%), and converting at a rate of 13% — more than twice the industry average. Paid campaigns have become more cost effective, with cost per lead dropping to $100-$200. Since launch, the program has influenced over $25M in revenue opportunities.

By transforming one-off reports into a scalable content engine, Devo boosted performance metrics, amplified its voice in the market, and deepened its connection with the audiences who matter most.