We see Skyword and our account team as trusted partners to our content marketing group. They work hard to understand our business challenges and provide suggestions for ways we can leverage content to address them. The platform has helped us streamline the process of creating and publishing content to our site. We now have one centralized location to manage the creation, review, and publishing of content.
Karen Guglielmo, Content Marketing Manager
With Skyword, our content marketing has become a dynamic extension of our brand and the values we most care about as a company.
If something like Skyword didn’t exist, it would be impossible. I couldn’t source out all this stuff, I couldn’t write it by myself, I couldn’t manage the website. That’s why working with a good vendor is so key.
Skyword allows us to produce more content and easily see what type of content is working and what is not. Using Skyword allows us to focus on the creative aspect of content because it makes the nuts and bolts of the job easier to manage.
In its first year, the Skyword-backed IBM Mobile Business Insights content hub generated more than a quarter-million total views. Search views increased by an average of 191% quarterly, and leading media sites, such as Computer World, Forbes, and The Huffington Post, began referring traffic.
Thank you to the Skyword team for listening to my feedback over the years. I've had many suggestions for updates. Almost every single time, those suggestions have been included in future updates of the platform. These updates have made my job easier, and allowed me to focus on content creation, not managing the platform.
Andrew Haley, Performance Director
Proud to be recognized by the analysts who know our market best: you.
A content partner you can depend on
Skyword offers the content marketing software and services you need to manage and deliver a scalable, sustainable enterprise content program. Our complete, customized solutions are designed to get content programs off the ground quickly, build loyal audiences, support sales teams, and tell consistent, compelling brand stories.