Enterprise Content Technology. Extraordinary Content Services.

Discover the content marketing platform backed by the best services team in the industry.

Talk to us!

Skyword Enterprise Services

Content marketing solutions are not all created equal. Our services team is one big reason we have received the highest Net Promoter Scores in the industry for the past two years.

Content Strategy & Development

Whether you’re establishing a new brand story or refining an old one, Skyword’s content strategists follow an established process to help make sure your content matches the needs of your target audience. Then, your account team works with contributors to develop content based on that strategy.

Program
Management

Executing a consistently on-point content marketing strategy across an enterprise requires effort and dedication. With Skyword, you can have an experienced, devoted account team managing the day to day.

Creative
Services

When you’re telling a brand story that covers an extended ecosystem of customers, employees, and partners, a unified creative vision is essential. Skyword’s creative services team can help make sure every piece of content you produce tells a compelling and consistent story.

Editorial
Management

Everyone needs an editor, and ours are top-notch. Your Skyword editorial team makes sure all content adheres to strict quality standards, as well as to your brand guidelines.

Paid
Amplification

After investing in quality, original content, you must make sure it has an impact. Our paid amplification team can help you sift through the options and make sure you the dollars you spend have the desired effect.

Customer Success & Support

Our Customer Success team helps customize the Skyword Platform so that it reflects the way you work best. We can also integrate the platform with the analytics, marketing automation, or web content software that you already use. Then, we offer in-depth training to set everyone up for success.

Our Process: What to expect

When you partner with Skyword, you plug into proven processes, refined over time. Step by step, we put you on the path to great storytelling — to content that piques curiosity, drives discussion, stimulates debate, and gets audiences coming back.

  • Week 1

    Kickoff Meeting

    Introductions and review of business goals, audience profile, channels, editorial process, measurement, and amplification.

  • Weeks 1-3

    Content Research & Discovery

    Project plans, audience analysis, industry research, SWOT analysis, content gap analysis, search and social research.

  • Weeks 1-3

    Skyword Platform Training

    Skyword University training on the Skyword Platform and best practices for members of your team.

  • Weeks 2-3

    Content Strategy Session

    Review current state of content marketing. Recommendations for differentiating your brand. Brainstorming around audience interests and how to measure content effectiveness.

  • Weeks 2-3

    Content Strategy Development

    Confirm audience interests and content opportunities, map out key themes on the Skyword Marketing Calendar, source contributors, develop amplification strategies, explore workflow options.

  • Weeks 4-5

    Content Strategy Presentation

  • Weeks 4-5

    Content Strategy Finalization

    Revisions and distribution to internal stakeholders.

  • Weeks 5-6

    Editorial & Platform Configuration

    Build contributor network and complete content creation guidelines. Configure platform with customized workflows, content templates, and site taxonomy. Integrate with third-party solutions.

  • Weeks 5-6

    Content Development & Platform Training

    Complete your Skyword University Certification. Onboard your team and contributors to your customized platform. Assign and produce initial round of content.

  • Weeks 7-8

    Content Delivery & Sign-Off

    Revise initial round of content and content guidelines according to your feedback.

  • Weeks 9+

    Production

    Continue creating and publishing content. Develop future topics and strategy according to strategic insights and performance. Repeat.

  • With Skyword, our content marketing has become a dynamic extension of our brand and the values we most care about as a company.
    Bridget Burns, former Social Media Strategist, Tom’s of Maine
  • We see Skyword and our account team as trusted partners to our content marketing group. They work hard to understand our business challenges and provide suggestions for ways we can leverage content to address them.
    Karen Guglielmo, Content Marketing Manager, Iron Mountain
  • Skyword helps you define your program and your editorial strategy, and they recruit the authors. Then the magic starts. They edit content to a high standard based on my company's editorial guidelines. The Skyword Platform manages SEO and plagiarism checks, content publishing to multiple channels, and freelancer payments.
    Jay Mandel, former VP, Global Digital Marketing, Mastercard