Liz Alton

interactive content creation

How B2B Firms Are Creating Interactive Content to Connect with Customers

May 9, 2018

freelancer works on creative process

The Case for Design-Led Thinking in Today’s Content Marketing Landscape

May 7, 2018

Two teenagers mugging for the camera

What Edtech Can Teach Us About Marketing to Gen Z

May 4, 2018

Woman looking at view of Hong Kong

Brand Storytelling: The Hook to Creating Emotional Connections in B2B Content

April 12, 2018

Artist at work in Italy

What Is Creativity? Embracing Different Kinds of Creativity from a Global Perspective

March 20, 2018

Skellig Michael, Ireland

What Irish Tourism Marketing Can Tell Us about the Value of Authentic Storytelling

March 16, 2018

Wellfleet, United States

User Experience (UX) Is the Next Frontier of Brand Storytelling and Digital Marketing

March 8, 2018

Woman wearing VR head set

How Tech Brands Are Changing Product Marketing with Content and Experiences

February 21, 2018

Person of color smiling in front of a wall

Why Diversity in Marketing Should Be a Top Priority in B2B Brand Messaging Strategies

February 15, 2018