Liz Alton

Liz Alton

Liz Alton is a technology and marketing writer, and content strategist, for Fortune 500 brands and creative agencies. Her specialties include marketing, technology, B2B, big data/analytics, cloud, and mobility. She's worked with clients including Adobe, IBM, Hewlett Packard, Twitter, ADP, and Google. She holds a bachelor’s degree in journalism and an MBA. She is currently pursuing a master’s in journalism from Harvard University.

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9 Minute Read
Creativity Marketing Transformation

How to Deliver Marketing Innovation When You’re Not Calling the Shots

9 Minute Read

A strong content strategy and insightful data lets you deliver marketing innovation and make meaningful changes even when you’re not the one in charge.

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how to video content
7 Minute Read
Marketing Content Strategy

How Brands Are Resurrecting How-To Video Content

7 Minute Read

Today’s how-to video content is giver users more than a basic education. Here’s how to add it to your own video marketing strategy.

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