Liz Alton

Liz Alton

Liz Alton is a technology and marketing writer, and content strategist, for Fortune 500 brands and creative agencies. Her specialties include marketing, technology, B2B, big data/analytics, cloud, and mobility. She's worked with clients including Adobe, IBM, Hewlett Packard, Twitter, ADP, and Google. She holds a bachelor’s degree in journalism and an MBA. She is currently pursuing a master’s in journalism from Harvard University.

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Two young women walk down a sidewalk wearing backpacks.
Creativity Marketing Transformation

How Brands Are Using Social Media for Inspired Back-to-School Marketing Campaigns

Need a fresh strategy to reach audiences with your back-to-school marketing? Here are some effective takes on social media marketing from top brands.

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Marketers shoot a video using a phase block planning strategy.
Creativity Creative Thinking

How to Use Phased Block Planning: The Video Marketer’s Secret Weapon

Phased block planning is one strategy top brands are using to create video content marketing arcs that shape the customer experience and drive conversions.

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