Liz Alton is a technology and marketing writer, and content strategist, for Fortune 500 brands and creative agencies. Her specialties include marketing, technology, B2B, big data/analytics, cloud, and mobility. She's worked with clients including Adobe, IBM, Hewlett Packard, Twitter, ADP, and Google. She holds a bachelor’s degree in journalism and an MBA. She is currently pursuing a master’s in journalism from Harvard University.
Crafting a beautifully effective B2B marketing strategy can be tough. Here are some ways to connect with customers—straight from the beauty industry.
Content marketing for manufacturers is changing how this B2B industry relates to marketers. Here’s a closer look at the most effective brand strategies.
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