Liz Alton's Articles

How to Identify Content Pillars for Your Marketing Ecosystem

Wednesday, September 15, 2021   Content Creation

Determining content pillars helps you build a framework for an interconnected content ecosystem designed to move your brand closer to its goals.

Breaking Down Marketing Silos: Getting Content Marketing a Seat at the Table

Thursday, August 19, 2021   Content Creation

Marketing silos are often a natural outgrowth of decentralized teams. Breaking them down can help extend the reach of your content marketing efforts.

Content Marketing at Scale: Aligning 8 Critical Stakeholder Groups

Thursday, July 29, 2021   Content Strategy

Content marketing teams can scale more effectively when stakeholders are aligned. Here’s how to make it a reality.