Liz Alton is a technology and marketing writer, and content strategist, for Fortune 500 brands and creative agencies. Her specialties include marketing, technology, B2B, big data/analytics, cloud, and mobility. She's worked with clients including Adobe, IBM, Hewlett Packard, Twitter, ADP, and Google. She holds a bachelor’s degree in journalism and an MBA. She is currently pursuing a master’s in journalism from Harvard University.
Need a fresh strategy to reach audiences with your back-to-school marketing? Here are some effective takes on social media marketing from top brands.
Phased block planning is one strategy top brands are using to create video content marketing arcs that shape the customer experience and drive conversions.
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