Liz Alton's Articles

The Value of Expert Content Creators and How to Pick the Right Talent

Thursday, September 10, 2020   Content Creation

Expert content creators can take your content to the next level, improve its delivery, and ensure it reaches the right audience. Here’s how to hire wisely.

5 Ways to Target the Audience Journey Stages of Conversion and Retention with Content

Friday, August 28, 2020   Content Strategy

Today’s leading brands target conversion and retention with content. Here’s why, as well as how to develop full-funnel marketing for your audience journey.

4 Trends from Twitter’s Social Media Data Mine Worth Including in Your Content Strategy

Friday, July 24, 2020   Content Strategy

According to Twitter’s social media data mine, audiences are heavily engaging with four topics. Here’s what they are and how to use them in your strategy.