Liz Alton

Liz Alton

Liz Alton is a technology and marketing writer, and content strategist, for Fortune 500 brands and creative agencies. Her specialties include marketing, technology, B2B, big data/analytics, cloud, and mobility. She's worked with clients including Adobe, IBM, Hewlett Packard, Twitter, ADP, and Google. She holds a bachelor’s degree in journalism and an MBA. She is currently pursuing a master’s in journalism from Harvard University.

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Creativity Marketing Transformation

How Storytelling in B2B Marketing Can Humanize Financial Services Brands

The benefits of storytelling in marketing are vast. Here’s how storytelling in B2B marketing can help you humanize your brand and connect with consumers.

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A man browses marketing content on his phone while at a coffee shop.
Creativity Marketing Transformation

3 Brands That Are Rethinking the Typical Email Marketing Strategy

Time to refresh your email marketing strategy? These creative email marketing examples and tips can help your brand connect with more customers.

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