Liz Alton's Articles

Hiring a Content Marketing Leader? Look for These Soft and Hard Skills in Candidates

Thursday, January 30, 2020   Content Strategy

By assessing both the soft and hard skills of a candidate, you’ll be able to find a content marketing leader who can boost your brand and your workforce.

How to Leverage B2B Podcasts to Expand Your Reach and Bottom Line in 2020

Tuesday, December 31, 2019   Content Strategy

2020 is shaping up to be the year of the podcast. With these tips, you can harness the power of B2B podcasts to expand your audience base and bottom line.

What Is a Ghost Ad? How to Use These Tests to Prove Social Advertising Effectiveness

Thursday, October 24, 2019   Marketing Transformation

What is a ghost ad, and how do they work? This new method for evaluating the effectiveness of social ads, while tricky, can be hugely valuable to brands.