Hiring a Content Marketing Leader? Look for These Soft and Hard Skills in Candidates
Thursday, January 30, 2020 Content Strategy
By assessing both the soft and hard skills of a candidate, you’ll be able to find a content marketing leader who can boost your brand and your workforce.
How to Leverage B2B Podcasts to Expand Your Reach and Bottom Line in 2020
Tuesday, December 31, 2019 Content Strategy
2020 is shaping up to be the year of the podcast. With these tips, you can harness the power of B2B podcasts to expand your audience base and bottom line.
What Is a Ghost Ad? How to Use These Tests to Prove Social Advertising Effectiveness
Thursday, October 24, 2019 Marketing Transformation
What is a ghost ad, and how do they work? This new method for evaluating the effectiveness of social ads, while tricky, can be hugely valuable to brands.
How Brands Are Using Social Media for Inspired Back-to-School Marketing Campaigns
Tuesday, September 24, 2019
Marketing Transformation
How to Use Phased Block Planning: The Video Marketer’s Secret Weapon
Thursday, August 22, 2019
Creative Thinking
How Storytelling in B2B Marketing Can Humanize Financial Services Brands
Thursday, August 15, 2019
Marketing Transformation
3 Brands That Are Rethinking the Typical Email Marketing Strategy
Thursday, August 1, 2019
Marketing Transformation
How Goal-Focused B2B Social Advertising Can Help Drive Demand
Tuesday, July 23, 2019
Marketing Transformation
How to Host a Webinar That Pays Off: 3 Strategies for Tech Brands
Thursday, July 11, 2019
Marketing Transformation