Liz Alton is a technology and marketing writer, and content strategist, for Fortune 500 brands and creative agencies. Her specialties include marketing, technology, B2B, big data/analytics, cloud, and mobility. She's worked with clients including Adobe, IBM, Hewlett Packard, Twitter, ADP, and Google. She holds a bachelor’s degree in journalism and an MBA. She is currently pursuing a master’s in journalism from Harvard University.
Listen up to learn how B2B brands like IBM Cloud are launching successful content marketing podcasts.
Protecting your content strategy often means saying no, even when it’s hard. Learning to deliver rejection well will yield better content ideas over time.
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