Liz Alton's Articles

What Is a Ghost Ad? How to Use These Tests to Prove Social Advertising Effectiveness

Thursday, October 24, 2019   Marketing Transformation

What is a ghost ad, and how do they work? This new method for evaluating the effectiveness of social ads, while tricky, can be hugely valuable to brands.

How Brands Are Using Social Media for Inspired Back-to-School Marketing Campaigns

Tuesday, September 24, 2019   Marketing Transformation

Need a fresh strategy to reach audiences with your back-to-school marketing? Here are some effective takes on social media marketing from top brands.

How to Use Phased Block Planning: The Video Marketer’s Secret Weapon

Thursday, August 22, 2019   Creative Thinking

Phased block planning is one strategy top brands are using to create video content marketing arcs that shape the customer experience and drive conversions.