Liz Alton

Liz Alton

Liz Alton is a technology and marketing writer, and content strategist, for Fortune 500 brands and creative agencies. Her specialties include marketing, technology, B2B, big data/analytics, cloud, and mobility. She's worked with clients including Adobe, IBM, Hewlett Packard, Twitter, ADP, and Google. She holds a bachelor’s degree in journalism and an MBA. She is currently pursuing a master’s in journalism from Harvard University.

Follow on:

The latest

Two young women walk down a sidewalk wearing backpacks.
Creativity Marketing Transformation

How Brands Are Using Social Media for Inspired Back-to-School Marketing Campaigns

Need a fresh strategy to reach audiences with your back-to-school marketing? Here are some effective takes on social media marketing from top brands.

Read the story
Marketers shoot a video using a phase block planning strategy.
Creativity Creative Thinking

How to Use Phased Block Planning: The Video Marketer’s Secret Weapon

Phased block planning is one strategy top brands are using to create video content marketing arcs that shape the customer experience and drive conversions.

Read the story
Subscribe