Liz Alton

Liz Alton

Liz Alton is a technology and marketing writer, and content strategist, for Fortune 500 brands and creative agencies. Her specialties include marketing, technology, B2B, big data/analytics, cloud, and mobility. She's worked with clients including Adobe, IBM, Hewlett Packard, Twitter, ADP, and Google. She holds a bachelor’s degree in journalism and an MBA. She is currently pursuing a master’s in journalism from Harvard University.

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intuitive thinking
7 Minute Read
Creativity Creative Thinking

What Role Does Intuitive Thinking Play In the Age of Data-Driven Marketing?

7 Minute Read

Intuitive thinking helps marketers make smarter decisions by offering human insights that data may have missed. Find out when it’s best to trust your gut.

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brand purpose
7 Minute Read
Creativity Marketing Transformation

How to Make Brand Purpose an Integral Part of Your Content Strategy

7 Minute Read

Effectively weaving brand purpose into your content marketing strategy requires a layered approach. Here’s how today’s top companies are approaching it.

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