Liz Alton's Articles

Why Every Marketing Team Needs Content Quality Assurance (and What That Looks Like)

Thursday, June 3, 2021   Content Creation

Content quality assurance planning begins on day one of the content creation process. Here’s how to implement these strategies.

How to Bring Fresh, Differentiated Perspectives to Well-Worn Content Marketing Topics

Friday, May 28, 2021   Content Creation

Finding fresh angles on well-trodden content marketing topics can be challenging. Here are some unexpected strategies for new takes.

How CPG Marketing and Content Strategy Drive Lasting Product Demand

Wednesday, May 12, 2021   Content Strategy

Creating lasting product demand is one of the core challenges of CPG marketing. Here is a closer look at what’s working now.