Liz Alton

Liz Alton

Liz Alton is a technology and marketing writer, and content strategist, for Fortune 500 brands and creative agencies. Her specialties include marketing, technology, B2B, big data/analytics, cloud, and mobility. She's worked with clients including Adobe, IBM, Hewlett Packard, Twitter, ADP, and Google. She holds a bachelor’s degree in journalism and an MBA. She is currently pursuing a master’s in journalism from Harvard University.

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6 Minute Read
Creativity Marketing Transformation

We’re All Ears: The Rise of B2B Podcast Marketing

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Listen up to learn how B2B brands like IBM Cloud are launching successful content marketing podcasts.

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feedback strategies
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Creativity Global Leadership

Good Strategy Is Knowing What Not to Do: The Art of Rejecting Content Ideas

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Protecting your content strategy often means saying no, even when it’s hard. Learning to deliver rejection well will yield better content ideas over time.

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