Liz Alton

Liz Alton

Liz Alton is a technology and marketing writer, and content strategist, for Fortune 500 brands and creative agencies. Her specialties include marketing, technology, B2B, big data/analytics, cloud, and mobility. She's worked with clients including Adobe, IBM, Hewlett Packard, Twitter, ADP, and Google. She holds a bachelor’s degree in journalism and an MBA. She is currently pursuing a master’s in journalism from Harvard University.

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tech and a beauty magazine
9 Minute Read
Creativity Marketing Transformation

Give Your B2B Marketing Strategy a Makeover with Insights from the Beauty Industry

9 Minute Read

Crafting a beautifully effective B2B marketing strategy can be tough. Here are some ways to connect with customers—straight from the beauty industry.

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content marketing for manufacturers
6 Minute Read
Creativity Marketing Transformation

Understanding the Future of Content Marketing for Manufacturing Brands

6 Minute Read

Content marketing for manufacturers is changing how this B2B industry relates to marketers. Here’s a closer look at the most effective brand strategies.

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