What Is a Ghost Ad? How to Use These Tests to Prove Social Advertising Effectiveness
Thursday, October 24, 2019 Marketing Transformation
What is a ghost ad, and how do they work? This new method for evaluating the effectiveness of social ads, while tricky, can be hugely valuable to brands.
How Brands Are Using Social Media for Inspired Back-to-School Marketing Campaigns
Tuesday, September 24, 2019 Marketing Transformation
Need a fresh strategy to reach audiences with your back-to-school marketing? Here are some effective takes on social media marketing from top brands.
How to Use Phased Block Planning: The Video Marketer’s Secret Weapon
Thursday, August 22, 2019 Creative Thinking
Phased block planning is one strategy top brands are using to create video content marketing arcs that shape the customer experience and drive conversions.
How Storytelling in B2B Marketing Can Humanize Financial Services Brands
Thursday, August 15, 2019
Marketing Transformation
3 Brands That Are Rethinking the Typical Email Marketing Strategy
Thursday, August 1, 2019
Marketing Transformation
How Goal-Focused B2B Social Advertising Can Help Drive Demand
Tuesday, July 23, 2019
Marketing Transformation
How to Host a Webinar That Pays Off: 3 Strategies for Tech Brands
Thursday, July 11, 2019
Marketing Transformation
3 Nonprofit Marketing Examples of An Effective Content Distribution Strategy
Friday, May 31, 2019
Creativity