Marketing

Some numbers simply don't matter. Here's how to know which measurements apply to your marketing goals, and which are just vanity metrics.

Getting Impressions vs. Leaving One: How Vanity Metrics Can Mislead Strategic Decisions

September 12, 2018

A crowd of people stand on a lawn

Moving Forward: Expanding Audience Reach by Discovering New Targets

September 10, 2018

Google Home assistant

Could Voice Search Technology Change the Dynamics of Brand Loyalty?

September 7, 2018

Man playing video games in the dark

Twitch: The Billion-Dollar Platform Brands Are Missing

September 5, 2018

Example of augmented reality in action

VR Is the Luxury Experience, But Is Augmented Reality the More Practical Marketing Solution?

August 30, 2018

Taking a mobile photo

Preparing Your Content Strategy for a Mobile-Only Future

August 29, 2018

smiling woman

How Sentiment Analysis is Changing SEO and Improving User Experience

August 22, 2018

woman screaming in the rain

Speaking with a Stronger Brand Voice: How to Change the Tone of Your Content

August 21, 2018