Marketing Archives

3 Old-School Content Marketing Use Cases That Still Drive ROI

Thursday, January 16, 2020   Content Strategy

Email, webinars, and live events are content marketing use cases from yesteryear, but they can still help you boost your content marketing ROI.

Why Facebook Marketing Performance May Drop in 2020 — and What to Do About It

Tuesday, January 14, 2020   Marketing

Marketers shouldn’t completely reject Facebook marketing, but they should be aware of its evolving user base and algorithm dynamics to plan accordingly.

Google Search Algorithm Update: What Brands Need to Know About BERT

Tuesday, December 17, 2019   Creative Thinking

The latest Google search algorithm update better understands context to deliver more accurate results. Here’s how brands can optimize content for BERT.