Marketing Archives

How to Manage Content Marketing in the Midst of Coronavirus

Friday, March 20, 2020   Marketing

How should you manage content marketing during the coronavirus? Here’s how your brand can best communicate during the COVID-19 crisis.

5 Mistakes That Disrupt Sales and Marketing Alignment, and How to Overcome Them

Thursday, February 27, 2020   Marketing

Struggling to achieve sales and marketing alignment? These mistakes may be killing opportunities for cross-team harmony. Here’s how to overcome them.

The Smarketing Era Is Upon Us: 3 Tips to Foster Sales and Marketing Alignment

Tuesday, January 21, 2020   Communications

Looking to recalibrate your company’s sales and marketing relationship? Here are 3 ways you can usher in a more efficient, productive era of smarketing.