Marketing Archives

16 Content Marketing Books (and a Bonus Essay) That Should Be on Your Summer Reading List

Friday, August 6, 2021   Content Creation

Leveling up your work skills this summer? These content marketing books, curated by Skyword’s marketing team, will do just that.

How Brand Purpose Impacts Your Ability to Attract Top Freelance Talent

Wednesday, June 16, 2021   Communications

When a brand and a creator share principles, goals, and ideals, magic happens. Here’s how your brand purpose can inspire truly authentic content.

6 Marketing Trends to Set Up Your B2B Marketing Campaigns for Success in 2021

Wednesday, April 21, 2021   Content Strategy

Consider incorporating these data-driven marketing trends into how you inform and elevate your B2B marketing efforts.