Jay Acunzo on Resonance in Marketing: How to Become a Sought-After Brand
Friday, July 25, 2025 Storytelling
Creating more content won’t help your business if it doesn’t resonate with your target audience. In this episode, public speaking and messaging consultant Jay Acunzo, joins Dan Baptiste to unpack a major challenge in the AI-powered marketing world: How to go from fighting the losing battle for search clicks to being a business that’s highly sought
Rand Fishkin on Building Brand Influence in a Zero-Click World
Friday, June 13, 2025 Content Strategy
How does marketing work when LLMs are disrupting search visibility and platforms are suppressing clicks back to your website? In this episode, Rand Fishkin, co-founder and CEO of SparkToro, joins Dan Baptiste to unpack major shifts in search-driven discovery, the rise of “zero-click” content, and the hard truths marketers must face in the process: site
Press Play on Thought Leadership: How to Develop a Brand Podcast
Tuesday, July 16, 2019 Communications
Learn how to develop a brand podcast with these best practices, content considerations, and a checklist of necessary equipment and software.