Creative Thinking Archives

The Smarketing Era Is Upon Us: 3 Tips to Foster Sales and Marketing Alignment

Tuesday, January 21, 2020   Communications

Looking to recalibrate your company’s sales and marketing relationship? Here are 3 ways you can usher in a more efficient, productive era of smarketing.

Google Search Algorithm Update: What Brands Need to Know About BERT

Tuesday, December 17, 2019   Creative Thinking

The latest Google search algorithm update better understands context to deliver more accurate results. Here’s how brands can optimize content for BERT.

5 of the Best Marketing Podcasts in 2019, and How They Stay So Good

Tuesday, October 1, 2019   Creative Thinking

How do the best marketing podcasts in 2019 stay so engaging? Five leading podcasters share sources of inspiration and tips for producing winning content.