Creative Thinking

A woman wearing glasses smiles at a man while discussing a sales level agreement

The Smarketing Era Is Upon Us: 3 Tips to Foster Sales and Marketing Alignment

January 21, 2020

A man wearing a hat browses search engine results on his smartphone.

Google Search Algorithm Update: What Brands Need to Know About BERT

December 17, 2019

5 of the Best Marketing Podcasts in 2019, and How They Stay So Good

October 1, 2019

Marketers shoot a video using a phase block planning strategy.

How to Use Phased Block Planning: The Video Marketer’s Secret Weapon

August 22, 2019

Video production crew in business office.

3 Traits of Successful Social Media Video Marketing Efforts in 2019

August 6, 2019

Karen Okonkwo, TONL co-founder, poses for a portrait.

Toward More Diverse Marketing Campaigns: Karen Okonkwo on Shifting Mindsets Through Imagery

July 30, 2019

A woman with dark hair and glasses reads a case study on a tablet.

How to Write a Case Study That Business Buyers Actually Want to Read

July 25, 2019

A lion looks up at a black background.

Change, Change, Change: Brand Storytelling Lessons and Wins From Cannes Lions 2019

June 27, 2019

Boys in Spiderman and Captain America costumes.

When Marketing to Children, Being Ethical and Empowering Is How You Win Loyalty

May 17, 2019