Greetings from the intersection
of Story and Science.
Branded content is a powerful movement, and for good reason — in our “always on” digital world, people have places to go and destinies to meet. To get their attention, you have to offer something valuable
Today, major brands win customer attention and appreciation for activities that may, at first glance, seem out of their purview: Western Digital launches a new destination for gamers. Chipotle leads the sustainable-food conversation. IBM authors news and advice for small and medium-sized businesses. Red Bull dominates ESPN in the extreme-sports space.
Content marketing works.
But what’s the formula?
Is it about telling great stories, or about systematizing and scaling the process? Is it about finding the right digital content providers, or about deploying the right content marketing software?
Is it an art, or a science?
At Skyword, we believe it’s all of the above.
Here, you’ll find thousands of skilled and influential writers, designers, and videographers to help you tell your story. You’ll also find proven systems and technology that bring scalability and sustainability to your content marketing program.