Greetings from the intersection
of Story and Science.

 

Branded content is a powerful movement, and for good reason — in our “always on” digital world, people have places to go and destinies to meet. To get their attention, you have to offer something valuable
in return.

 

Today, major brands win customer attention and appreciation for activities that may, at first glance, seem out of their purview: Western Digital launches a new destination for gamers. Chipotle leads the sustainable-food conversation. IBM authors news and advice for small and medium-sized businesses. Red Bull dominates ESPN in the extreme-sports space.

Content marketing works.
But what’s the formula?

 

Is it about telling great stories, or about systematizing and scaling the process? Is it about finding the right digital content providers, or about deploying the right content marketing software?

Is it an art, or a science?

At Skyword, we believe it’s all of the above.

 

Here, you’ll find thousands of skilled and influential writers, designers, and videographers to help you tell your story. You’ll also find proven systems and technology that bring scalability and sustainability to your content marketing program.

 

 

 

 

Svalbard Global Seed Vault

The people of Norway spend millions every year gathering, protecting, and storing seeds in a place so inhospitable and remote, it’s completely inaccessible to most people.

Why?

Because those seeds could restore life on earth in the event of disaster. Because they link humanity to long-forgotten cures for famine and disease. Because they contain irreplaceable treasures….

….and when they disappear, they’re gone forever.

We like this image because the seed of an idea lies at the core of every story — and like seeds, stories inspire life, drive rebirth, and move entire communities — forward.

Foto: Mari Tefre/Svalbard Globale frøhvelv

Get the story behind the image.

The art: Moving audiences to action.

 

Screenwriting guru Robert McKee says great stories persuade “by uniting an idea with an emotion.” Weave a story with information that makes your audience’s heart beat faster, and you have a good chance of winning them over.

Great storytelling doesn’t come naturally to most people. But if you can harness its power, you can capture your audience in unbelievable ways.

Lukas’ StorySee how Skyword clients move audiences to action!

Our Clients

The People: Storytellers for the digital age.

 

Can brands create good content internally? Yes. But more and more marketers understand that, with all the information out there, the bar is on a steep rise.

To create original stories that stand out, you need expertise, skill, and social influence. We custom-recruit thousands of creatives who develop content for our clients, and our talent pool is expansive. It includes writers and videographers with experience and influence in a broad range of subjects, languages, and markets.

Connect With The Right Storyteller

How We Do It

The Science:
Adding method to
our madness.

 

Behind our creative powerhouse sits enterprise-class technology and professional services that can help you inspire deeper connections in a consistent, easily scalable way. From conception and promotion to continual brand amplification, Skyword offers the tools to make content marketing a sustainable business process.

Talk to us About Getting StartedSee how it works