The Skyword Platform

Great stories don’t publish themselves.

To draw audiences day after day, you need more than just a great story—you need scalable and sustainable processes. Today’s top companies use Skyword’s content marketing software, freelance community, and services to build an engine for sustained creation and distribution of original content to reach, engage, convert, and support a loyal audience.

To draw audiences day after day, you need more than just a great story—you need scalable and sustainable processes.

Engage

Find Creative Talent

You can hire freelance writers and content creators by putting out a job listing and wading through the response—or you can put the Skyword Platform to work, and quickly identify the perfect fit. Our international pool of writers, videographers, and influencers is deep and wide. READ MORE

Manage Creative Talent

To help content marketers manage freelancers and an ongoing content program, Skyword offers tools designed for the long haul. Our technology helps keep the lines of communication open between your internal strategy and editorial teams, and your digital content creators. READ MORE

Plan

Align Your Marketing Calendar

A centralized calendaring system helps you deliver cohesive messages across paid, owned, and earned channels. Skyword’s marketing calendar software allows you to align your strategy with the rest of marketing and provide teams across your organization visibility into the content marketing game plan. READ MORE

Build an Idea Machine

Skyword Ideation Management is technology-enabled collaboration that harnesses the collective brain power you have at your disposal, and turns it into content ideas that resonate with your audience. READ MORE

Create

Inspire Action with Original Content

Create content that inspires action and captures the essence of your company story. Do it to the tune of dozens of blog posts, emails, or videos every month across your global organization. Skyword processes and tools can free your most brilliant creatives and influencers to do their best work. read more

Set Standards and Keep Them

The Skyword Platform helps your content creators evaluate their work according to your standards. Content optimization tools are built into the platform, including search optimization, spelling and grammar, readability scores, and similar or duplicate content detection alerts. read more

Keep Content Versions Under Control

Today, web content management is as much about content version control as it is about keeping your web presence orderly. Skyword gets content versioning right, with clear, color-coded, historical views of content changes. Help your content team understand what they did, when. read more

Collaborate

Build Workflows that Work

Content marketing project management can be a challenge, but that’s one big reason we created the Skyword Platform. The technology is designed to work the way you need it to work—so you can focus your attention on the content, rather than on the content approval workflow. Read more

Make Review & Editing Easy

Get content exactly right, with content editing and review tools that help keep the lines of communication wide open. From the Skyword Platform, you can respond to work in progress in the most logical ways, have discussions about it, and send it out to clients or external partners for review. Read more

Collect

Manage Your Digital Assets

The best marketers are as much librarian as storyteller, gathering and organizing articles, photos, video footage, eBooks, and infographics so they’re up-to-date and ready for discovery. Skyword Digital Asset Manager is a powerful, scalable, secure infrastructure for making all your assets available to everyone on your content team.

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Distribute

Simplify Content Publishing  & Delivery

Skyword’s content delivery options make it simple to integrate content creation with your content management system. Publish directly to your website, Facebook page, YouTube channel, or email marketing platform with one-button-click ease. Read more

Amplify Your Content

Reach your audience with a solid content distribution strategy. From the Skyword platform, you can publish content to various social media platforms. You can also promote and track content performance directly from the platform, so everything stays in one place. Read more

Measure

Prove Content Marketing ROI

To build an effective content program, you need marketing analytics that help you understand how each decision you make is working (or not), and why. The Skyword Platform offers both bird’s-eye and drill-down access to the content marketing metrics you need to build, manage, and evaluate your program.read more

Gather All Your Metrics in One Place

Now, you can integrate your enterprise Google Analytics account into the Skyword Platform, with Skyword Analytics + GA. Combine the reach, engagement, acquisition, and conversion metrics from Google Analytics with Skyword’s social, storyteller, and story performance metrics. read more

Sync Your Content with Sales Goals

Telling the story of how your content resonates with leads can be difficult, if you don’t have good data to back up your assertions. Now, you can own all your audience intelligence on one dashboard that combines Skyword storytelling metrics with lead analysis reports from Marketo.read more

Evangelize your Content Program

Skyword Performance Snapshot is a monthly, at-a-glance report that helps you amplify the impact of your content marketing internally. Share mobile-friendly reports with decision-makers automatically, to keep your contribution top of mind.read more

Personalize

Get Personal and Stay Engaged

With Skyword Personalized Recommendations, you can deliver on-site and email recommendations for specific individuals. Skyword’s deep learning and predictive technology help you build an audience through sustained publishing of original content, and increase engagement with that audience by recommending other stories that are relevant to their interests. READ MORE