When you’re looking for clarity on how well your content program is performing, it helps to have all the analytics in one place.
From the Skyword Platform, track storytelling metrics such as content, contributor, and social performance alongside audience engagement through a variety of reports:
Google Analytics: Get the full performance narrative such as channel, acquisition, engagement, and goal completion metrics without leaving the page.
Marketing Automation: Understand what triggers conversions by tracking which leads are viewing your content, what story piqued their interest, and who keeps coming back for more through integrations with Marketo and Eloqua.
Skyword Performance Snapshot: Increase the visibility of your content marketing program with stakeholders through this automatically generated, mobile-responsive monthly report.