Live Webinar: Generating Leads through B2B Content Marketing June 6, 2013

Written by Andrea Wasik | May 03, 2013

Join us for this webinar to learn how a leading B2B marketer, IBM, has moved beyond campaign-based communications and is effectively reaching IT decision makers through organic search, influencers and content.

During this session, you’ll learn how IBM’s award-winning Midsize Insider program is satisfying their B2B customers’ needs for relevant information throughout the purchase process, and activating audiences with high-quality content marketing.

Speakers include:

  • Leslie Reiser, Program Director, Mid Market Digital Marketing WW, IBM
  • Christine McManus, Director of Strategic Services, Skyword
  • Scott Ludwig, Associate Director, Marketing, Digital Influence Group
  • Kevin Green, SVP, Strategy, Digital Influence Group

Attend this webinar to learn:

  • What you need to know before kicking off a content marketing program
  • How to create a content marketing strategy that will capitalize on your customers’ behaviors
  • What is a ‘Generous Brand’ and what are the benefits of providing value-added content to prospects and customers?
  • Why bloggers are critical to improving audience engagement and reach
  • How to track your contents impact on business results

Reserve Your Space Today!

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Andrea Wasik

About the Writer

Andrea Wasik is Director of Digital Marketing at Skyword. She strives to stay on the cutting edge of online marketing. She enjoys her horses, flying airplanes, and relaxing at the beach. Follow @andrea_wasik on Twitter, and Circle Andrea Wasik on Google+.


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