Content Rising | Boston 2014 – June 18, 2014

Marketers can no longer afford to think of content marketing as just a tactic. It is a spark that is transforming the way businesses connect with people, build relationships, and reshape conversations. Does your company have the right tools and processes in place to make your content strategy thrive?

Join Conductor, Outbrain, Skyword, and Traackr on June 18 at Moakley Courthouse and learn how content marketing is enabling top organizations to rise above their biggest challenges. Network with senior marketers before attending an expert panel moderated by editor of Chief Content Officer Magazine, Clare McDermott, on the importance of implementing a complete content marketing strategy. Click here to register today!

Event Details:

Content Rising | Boston 2014
June 18, 2014
6:00 PM – 9:00 PM ET
Moakley United States Courthouse
1 Courthouse Way, Boston, MA 02210

Moderator:
Clare McDermott, Editor, Chief Content Officer Magazine

Panelists:
Seth Dotterer, VP Marketing, Conductor
Gregg Freishtat, SVP Strategic Alliances, Outbrain
Tom Gerace, CEO, Skyword
Pierre-Loic Assayag, CEO, Traackr

Agenda: 

6:00PM – 7:00PM
Meet and Greet Reception
7:00PM – 7:30PM
Welcome and Introductions 
Moderator and Panelists will provide an overview of the Content Marketing Landscape.
7:30PM – 8:00PM

Panel Discussion on the emergence of Content Marketing. Topics include:

  • The New Age of Search Marketing, Content, and Social 
  • A Roadmap to Sustainable and Scalable Content Creation
  • The Convergence of Influencer and Content Marketing
  • Importance of Content Amplification in Content Strategy
8:00PM – 8:30PM
Open Q&A
8:30PM – 9:00PM
Closing Thoughts and Networking