Creative Thinking Archives

16 Content Marketing Books (and a Bonus Essay) That Should Be on Your Summer Reading List

Friday, August 6, 2021   Content Creation

Leveling up your work skills this summer? These content marketing books, curated by Skyword’s marketing team, will do just that.

Virtual Event Marketing: How Content Generates Buzz and Leads

Tuesday, February 2, 2021   Content Creation

Virtual events have risen to mainstream status amid the pandemic, and they look set to stay. Here are tips for virtual event marketing to drive leads.

3 Things Content Marketing Teams Can Learn from Subscription Boxes

Friday, January 22, 2021   Content Creation

What if your content marketing were so perfectly targeted that you became the tastemaker in your space? Here’s what’s behind the best subscription boxes.