Marketing

A woman wearing a winter hat uses a smartphone to conduct a voice search while standing on the street.

Why Your Voice Search Strategy Needs to Think Fast, Local, and Young

May 6, 2020

A woman holds a paper heart above her eye to symbolize empathetic marketing.

How to Tailor Content to Your Target Audience Using the Five Elements of Empathy

April 30, 2020

A man standing in front of a canyon holding a camera for video content marketing.

5 Brands Using Documentary-Style Video Content Marketing to Drive B2B Conversions

April 28, 2020

Content creators collaborate on a time-sensitive project, seated around a table with their devices in hand

3 Ways Outsourced Content Creators Pave the Way for Marketing Success

April 21, 2020

gravel crossroads forming an x

How to Manage Content Marketing in the Midst of Coronavirus

March 20, 2020

Employees collaborate during a boardroom meeting regarding marketing and sales alignment.

5 Mistakes That Disrupt Sales and Marketing Alignment, and How to Overcome Them

February 27, 2020

A woman wearing glasses smiles at a man while discussing a sales level agreement

The Smarketing Era Is Upon Us: 3 Tips to Foster Sales and Marketing Alignment

January 21, 2020

Facebook Marketing

Why Facebook Marketing Performance May Drop in 2020 — and What to Do About It

January 14, 2020