Benchmark your success.
Put your performance in context with benchmarks against competitors, peers, and industry influencers. Improve your thought leadership footprint with share of voice reporting, topic trends, boolean tagging, and hashtag tracking.
Reduce content waste with data-driven ideation.
Understand what is resonating in real time with our proprietary Impact Score. Segment content and campaigns for you and your competitors with quick filters for interactions, impact, and recency. See correlations between top-of-funnel efforts and website traffic to build a more effective customer journey.
Optimize paid and organic in one place.
Prove the impact of paid and organic content with unified performance analytics across Facebook, Instagram, Twitter, and LinkedIn. Optimize your campaigns based on business outcomes: increased traffic, conversions, donations, and more.
Tell an executive-ready story with your data.
Deliver a data-backed perspective on marketing performance with executive-friendly dashboards and reports. Skyword Analytics aligns your marketing team around a uniform view of your business from social buzz to revenue.
VP Social Portfolio Strategy
MGM Resorts International
Associate Director of Digital
Share Our Strength
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