Skyword Global

Because the best stories have no boundaries.

Original storytelling is one thing — tailoring it to diverse global audiences is quite another.
Yet international audiences are easier and less expensive to reach because they’re not saturated with content like those in the U.S. The key is lining up partners who can help you put it all together.

Skyword Global can help you connect with audiences worldwide in a personal, authentic way.

Here’s How it Works

Discover

If you don’t begin by unifying content marketing strategy, teams, and processes within your company, you face a tough task ahead. If you do start here, you can build an infrastructure that allows local content creators to collaborate with global leadership and tell stories that truly resonate with a new culture. The Skyword Global team can guide you as you set the tone at headquarters, align your organization, and solidify your core brand storytelling objectives. Deploy your story in multiple languages: English (US, UK, and AU), French, German, Italian, Japanese, Mandarin, Portuguese, Turkish, Spanish, Swedish, Russian, and counting.

Connect

Authentic content that moves audiences on an emotional level requires knowledge of the intricacies of culture, local networks, and the market itself. Skyword’s pool of top creatives around the world can help you make headway quickly, avoid common mis-takes, and tap into spheres of influence you may otherwise miss. The Skyword Platform makes it easy to compensate contributors in local currencies — saving you time and re-sources and boosting your street cred with local teams.

Create

The Skyword Platform helps you systematize and streamline the editorial process, and make sure your Sao Paulo audience is as engaged with your central brand narrative as much as the readers in Frankfurt or Chicago. To ensure you deliver this messaging, create program-specific guidelines and editorial standards for contributors in different countries. Develop creative briefs that communicate your vision clearly. When every process is repeatable and every document is contained in one place, you’d be amazed how much easier it is for everyone to sync with one another and speak with the same, unified voice.

Collaborate

How do you help your French-speaking CMO communicate effectively with content managers in Brazil? The Skyword Platform can help. Manage work in multiple timezones through a seamless process that keeps you on deadline around the world. Help your contributors submit top-quality work, with spelling and grammar proofs in multiple languages, and SEO guidelines developed for each local audience. When everyone is focused on being brilliant, instead of just consistent, we feel like we’ve done our job.

Create Original Stories that Build Global Audiences

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