Jonathan Crowl

How LeBron James Uses Smart Business Partnerships to Write His Own Brand Story

May 30, 2018

A young man seated on a rootop at night looks at a glowing smartphone

Could Blockchain Make Influencer Marketing More Transparent?

May 23, 2018

How Diet Coke Took Brand Strategy in Its Own Hands—and Turned Its Sales Around

May 18, 2018

Photo of Picasso's "Guernica"

What Content Creators Can Learn from Pablo Picasso

May 15, 2018

Statues on Easter Island

The Consumer Psychology Trick Behind Repetition in Brand Storytelling

April 27, 2018

A man speaks over his laptop to a woman seated next to him

Don’t Have a Marketing Data Scientist? You Don’t Know What You’re Missing

April 19, 2018

Man and video camera

Stop Thinking of Video Content Like TV: Creating a Modern Video Experience

April 5, 2018

LU Wolf mascot at LUC basketball game.

The Best Media Coverage Money Can’t Buy: How Loyola-Chicago’s Cinderella Run Triggered a One-Time Marketing Opportunity

March 30, 2018

Austin, Texas

SXSW In Review: Where Experiential Marketing Is Headed in 2018

March 28, 2018