Jonathan Crowl's Articles

Navigating the Latest Google Algorithm Update: A Road Map for Brands

Monday, March 16, 2020   Marketing Transformation

Delivering high-quality content is the best way to please BERT, the latest Google algorithm update, and deliver value to audiences. Here’s how to proceed.

From Consistent Publishing to Performance Peaks: What You Need to Know About the Life Span of Content

Wednesday, February 19, 2020   Content Strategy

There are many misconceptions about the life span of content. Despite what you’ve heard, content calls for consistent publishing and a long-term strategy.

The Smarketing Era Is Upon Us: 3 Tips to Foster Sales and Marketing Alignment

Tuesday, January 21, 2020   Communications

Looking to recalibrate your company’s sales and marketing relationship? Here are 3 ways you can usher in a more efficient, productive era of smarketing.