Jonathan Crowl's Articles

The Smarketing Era Is Upon Us: 3 Tips to Foster Sales and Marketing Alignment

Tuesday, January 21, 2020   Communications

Looking to recalibrate your company’s sales and marketing relationship? Here are 3 ways you can usher in a more efficient, productive era of smarketing.

8 Content Marketing Stats That Can Help You Streamline Your 2020 Strategy

Thursday, December 26, 2019   Content Strategy

These content marketing stats may not predict the future, but they do offer valuable insight that can help you optimize your 2020 strategy for ROI success.

Google Search Algorithm Update: What Brands Need to Know About BERT

Tuesday, December 17, 2019   Creative Thinking

The latest Google search algorithm update better understands context to deliver more accurate results. Here’s how brands can optimize content for BERT.