Jonathan Crowl

Jonathan Crowl

Jonathan has worked as a journalist for the past 8 years. His journalism credits include employment at the Omaha World-Herald, Willamette Week, and NFL.com, with projects appearing in New York Newsday, WRITERS' Journal, and others. Other writing has regularly appeared on LiveSTRONG.com, Reputation.com and FindLaw.com, among others. He is the recipient of a First Place award in Sports Feature from the Society of Professional Journalists Northwest Region. He lives in Portland, Oregon and works as a marketing writer and a freelance editor.

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A young man seated on a rootop at night looks at a glowing smartphone
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Marketing Marketing Technology

Could Blockchain Make Influencer Marketing More Transparent?

5 Minute Read

Influencer marketing is prone to fraud and its ROI is notoriously hard to assess. Some posit blockchain could fix it—but is it really a viable solution?

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A monkey on a beach in Thailand holding a soda can
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Marketing Content Strategy

How Diet Coke Took Brand Strategy in Its Own Hands—and Turned Its Sales Around

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Diet Coke took a lot of flak for their millennial-focused rebrand, but it led to a dramatic turnaround. What made their new brand strategy so successful?

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