Jonathan Crowl's Articles

Voice Search Content Marketing: Should You Prioritize Alexa, Siri—or Neither?

Wednesday, September 16, 2020   Content Strategy

Marketing leaders know they need to create a voice search content marketing strategy, but what solution should they prioritize? Here’s how to proceed.

Viral Marketing Trends Can Spell Success, but Is TikTok Worth It?

Friday, July 17, 2020   Content Strategy

Viral marketing trends can benefit brands, but is TikTok a good fit for your content strategy? Consider these factors before going all-in on trendy TikTok.

Effective Content Marketing’s Five Percent Club: How to Rank Alongside Today’s Top Programs

Wednesday, July 1, 2020   Content Strategy

By borrowing from the examples of top-performing programs, your company can build an even more effective content marketing strategy. Here’s where to start.