How WGU Built Brand Affinity with New Audiences

Thursday, October 10, 2019   Education

It all started when… Western Governors University (WGU) realized that purely transactional advertising wasn’t how its service-driven brand would build brand affinity with new audiences. To fulfill its mission and drive enrollment in its online Teachers College, WGU wanted to build deeper connections with educators that last—and content was the key. WGU piloted a publication,