Brand Loyalty

Wednesday, May 7, 2014

Brand loyalty is the tendency of consumers to continuously purchase one brand’s products over another. Consumer behaviorĀ patterns demonstrate that consumers will continue to buy products from a company that has fostered a trusting relationship. Loyalty is extremely beneficial to businesses as it leads to repeat purchases by consumers, higher revenues, and customer referrals. Why is

Paid Advertising

Wednesday, April 9, 2014

Paid advertising is any kind of advertising that you have to pay for, versus owned or earned advertising. With paid advertising, marketers pay the owner of ad space in exchange for use of that space. The price paid for the ad space is often settled through a bidding process between marketers and the ad space

Display Ad

Tuesday, January 28, 2014

A display ad, also known as a banner ad, is a form of online paid advertising that is typically a designed image or a photo and copy. Viewers can then click on the image with the promotion to then be taken to the corresponding landing page. Display ads function differently than text ads because they