Without a documented content strategy, your editorial vision will fail. The Content Standard’s Content Marketing Strategy category covers every corner of strategy development, from team dynamics and website structure to content ideation and scale.
Age and location-based segmentation was always a flawed tactic. Will post-demographic consumerism’s hyper-targeting get more eyeballs on your content?
The shockwave of GDPR for American companies will affect businesses of all shapes and sizes, even bringing fundamental change to basic ad practices.