Content Strategy

Without a documented content strategy, your editorial vision will fail. The Content Standard’s Content Marketing Strategy category covers every corner of strategy development, from team dynamics and website structure to content ideation and scale.

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Three generations of women at a table
8 Minute Read
Marketing Content Strategy

Moving Beyond Audience Segmentation: What Marketers Can Learn from Post-Demographic Consumerism

8 Minute Read

Age and location-based segmentation was always a flawed tactic. Will post-demographic consumerism’s hyper-targeting get more eyeballs on your content?

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person at work on laptop
6 Minute Read
Marketing Content Strategy

The Impact of GDPR for American Companies Might Be Bigger than You Think

6 Minute Read

The shockwave of GDPR for American companies will affect businesses of all shapes and sizes, even bringing fundamental change to basic ad practices.

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