SEO

What is SEO? It’s a powerful means of content discovery, making SEO a crucial component of your content strategy. The Content Standard’s SEO news category will keep you informed of the search trends affecting how people find your content online.

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Man holding compass
6 Minute Read
Marketing SEO

Why You Need Keyword Benchmarking in Your SEO Strategy

6 Minute Read

You need a smart, competitive SEO strategy, and competitive keyword benchmarking is the best way to make sure your content is at the top of the ranks.

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seo crawl budget
6 Minute Read
Marketing SEO

Writing for SEO Is Writing for Humans

6 Minute Read

As it turns out, the things that people look for in content—an answer to their search intent, readability, etc.—are also what search engines prioritize.

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