Communications

Stories resonate with us on a neurological level. It’s one of the oldest forms of communication. In the Content Standard’s Communications category we look at the latest research in how technology has rewired our brains, and offer advice based on the latest discoveries in science.

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Seasonality and Your Marketing Strategy: Using Downtime to Your Advantage
6 Minute Read
Storytelling Communications

Don’t Let Seasonality Slow Your Marketing Strategy—Using a Content Slump to Your Advantage

6 Minute Read

A seasonal slump doesn’t mean your brand’s productivity should slow down. Learn how to turn downtime into an advantage for your content strategy.

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When working with freelancers, some potential pitfalls are less obvious than others. Here's how to predict and prevent the root cause of three most common snags.
6 Minute Read
Storytelling Communications

Working with Freelancers on Content Creation? 3 Remote Collaboration Pitfalls to Avoid

6 Minute Read

Yes, you can avoid many complications of remote collaboration. Here are the three most common pitfalls of working with freelancers on content creation.

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