Communications

Stories resonate with us on a neurological level. It’s one of the oldest forms of communication. In the Content Standard’s Communications category we look at the latest research in how technology has rewired our brains, and offer advice based on the latest discoveries in science.

The latest

Ballet dancers
10 Minute Read
Storytelling Communications

The Emotional and Visual Power of Dance in Brand Storytelling

10 Minute Read

These three very different brands have used dance as an innovative brand storytelling technique to engage audiences across channels.

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mom and child looking lovingly at each other
7 Minute Read
Storytelling Communications

Does the Mommy Blogger Stereotype Hurt Freelance Writers?

7 Minute Read

“Aww, cute. You’re a mommy blogger.” It’s time we reject the dismissive stereotype and drop the parental designation from our job titles.

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