Communications

Stories resonate with us on a neurological level. It’s one of the oldest forms of communication. In the Content Standard’s Communications category we look at the latest research in how technology has rewired our brains, and offer advice based on the latest discoveries in science.

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Biology mannequin
9 Minute Read
Storytelling Communications

How 70 Years of Healthcare Storytelling Helped Britain Fall in Love with the NHS

9 Minute Read

The UK’s National Health Service has a proud history of engaging the public through story-driven healthcare marketing campaigns.

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brand voice all individuals using smartphones
7 Minute Read
Storytelling Communications

Speak Up and Socialize—How Brands Establish a Personalized Voice on Social Media

7 Minute Read

Social media offers a unique chance for brands to showcase an authentic voice through daring content, creative visuals, and customer interactions.

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