Stories resonate with us on a neurological level. It’s one of the oldest forms of communication. In the Content Standard’s Communications category we look at the latest research in how technology has rewired our brains, and offer advice based on the latest discoveries in science.
The UK’s National Health Service has a proud history of engaging the public through story-driven healthcare marketing campaigns.
Social media offers a unique chance for brands to showcase an authentic voice through daring content, creative visuals, and customer interactions.