Stories resonate with us on a neurological level. It’s one of the oldest forms of communication. In the Content Standard’s Communications category we look at the latest research in how technology has rewired our brains, and offer advice based on the latest discoveries in science.
It can be difficult to find subject matter experts who can write technical content in a way that’s relatable to your audience. These tips will help.
Stephen Hawking knew how to tell a story like no other. His legacy resonated with the whole world and leaves many lessons for marketers and creatives.