Skyword and Robert McKee Join Forces to Bring Story to Business Leaders
March 22, 2018 — The Sheraton LAX — Los Angeles, CA
April 4, 2018 — The Marriott Georgetown — Washington D.C.
April 11, 2018 – The Loreto Theater – New York City, NY
June 15, 2018 — The Westin Copley Place — Boston, MA
Storynomics is returning this spring with a new lineup of cities! Storytelling master, Robert McKee, and Skyword founder and CEO, Tom Gerace, continue their partnership to help business leaders apply storytelling principles to business practices. The pair will be in Los Angeles, DC, and NYC, before making their way to Boston for the final stop on their spring 2018 public seminar series.
We’ll be welcoming a diverse audience of professionals from around the country to join us in learning the value of applying story craft to business. The Storynomics™ Seminar is designed to educate business executives and marketing leaders about how to apply storytelling and marketing innovation’s dynamic partnership to their business in order to drive revenue, margins, and brand loyalty. In an increasingly ad-free world, it is crucial that brands stop interrupting what people love and, instead, become what they love. Storynomics™ will teach you how.
Throughout the last 30 years Robert McKee has dedicated himself to educating and mentoring more than 100,000 writers, producers, media professionals, and business leaders, offering international seminars and publishing several works to provide a comprehensive narrative on the use of story in business. Under the leadership of Tom Gerace, Skyword has successfully liberated brands from ineffective marketing practices and has inspired them to create deeper connections with their audiences through storytelling. Both storytelling pioneers, Robert and Tom have partnered to make Storynomics™ a unique learning experience that will help move you and your organization forward.