Lions Gotta Eat: Storytelling Marketing

Our guest this week is Tom Gerace, co-author and partner of the worldwide seminar Storynomics with storytelling guru Robert McKee. As the CEO of Skyword Inc. Tom believes marketers need to become storytellers to make better content and utilize the growth of video streaming platforms. Content marketing is changing and Tom shares examples of how to create dynamic experiences that break the mold of traditional marketing in favor of story driven content that builds brand affinity.

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