Liz Alton

Two young women walk down a sidewalk wearing backpacks.

How Brands Are Using Social Media for Inspired Back-to-School Marketing Campaigns

September 24, 2019

Marketers shoot a video using a phase block planning strategy.

How to Use Phased Block Planning: The Video Marketer’s Secret Weapon

August 22, 2019

A group of diverse people socializes near a waterfront.

How Storytelling in B2B Marketing Can Humanize Financial Services Brands

August 15, 2019

A man browses marketing content on his phone while at a coffee shop.

3 Brands That Are Rethinking the Typical Email Marketing Strategy

August 1, 2019

b2b social advertising

How Goal-Focused B2B Social Advertising Can Help Drive Demand

July 23, 2019

A group of businessmen learns how to host a webinar in a conference room.

How to Host a Webinar That Pays Off: 3 Strategies for Tech Brands

July 11, 2019

Two people stand in front of writing on a street that says "passion lead us here."

3 Nonprofit Marketing Examples of An Effective Content Distribution Strategy

May 31, 2019

A group of different business leaders gathers in a circle for a fist bump.

How Partner-Focused Content Can Drive B2B Lead Generation

May 24, 2019

online retail products

Here Are the Biggest Brand Imagery Trends Shaping the CPG Industry

April 24, 2019