Social listening is the process of monitoring digital conversations to understand what customers are saying about a brand and industry online. Marketing teams primarily use social listening for community management, such as identifying customer pain points and providing direct consumer response to questions, complaints, and comments. It is also used to surface feedback that could
Facebook analytics give marketers the information they need to improve their presence on the social media platform. A brand on Facebook functions much like as an individual user. However, instead of humanized timeline, brands have a page where users can view their posts, comments, pictures, and events. Brands and companies can access insights on engagement,
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