Content marketing is a form of owned marketing that involves emails, blog posts, white papers, ebooks, webinars, case studies, infographics, social media, and more.
Content marketing represents a large part of inbound marketing and its overall goal in any campaign is to try to acquire more leads, prospects, or customers. It is used to provide education and value for consumers.
Why is content marketing important?
Content marketing is extremely important for any brand's marketing. As mentioned above, it helps to provide potential leads, prospects, and customers education and value. This education and value provides answers in various forms for these people to consume easily without feeling like they are being "sold" to.
Content marketing helps contribute to SEO and touches on many parts of any marketing campaign. This provides an unmatched opportunity because not only will creating great content boost your SEO rank and draw more visitors to your site, but it can be done for free. Creating content also boosts publicity that helps increase brand awareness.
Creating content that is helpful and that consumers can use will help set a company apart from others in the eyes of consumers. They will recognize a company as an authority in its industry if the company can provide information that is relevant and that addresses a problem that consumers have.