Engagement Rate

By Skyword Staff on February 5, 2014

An engagement rate is a metric that measures the level of engagement that a piece of created content is receiving from an audience. It shows how much people interact with the content. Factors that influence engagement include users' comments, shares, likes, and more.

Why is an engagement rate important?

Engagement rate is a metric that is used heavily in analyzing social media. It is measured using likes, shares, and comments, and is a helpful metric to evaluate in a marketing competitive analysis.

Because the engagement rate is calculated relative to the number of followers a company has on social media, the rate for both small and large companies can be compared equally.

This is an important metric to keep an on eye on because higher consumer engagement is a sign of great content. Engagement is great for assessing social media advertising campaigns, and can be applied to Facebook, Twitter, and any other social media platform.  Make sure to also monitor the feedback received from consumers because they may offer some good suggestions for improvement.


Skyword Staff