Multi-Touch Attribution

By Skyword Staff on November 28, 2016

Have you claimed ownership of every customer touch point with your marketing campaigns, throughout the marketing funnel? Marketing attribution helps you track these touch points, and multi-touch attribution is the best way to capture the full picture of the business impact of your marketing campaigns.

What is multi-touch attribution?

A marketing attribution model determines how you credit leads across campaigns. The multi-touch attribution model allows marketers to credit multiple campaigns along the buyer’s journey.

Every conversion gets split between your campaigns, based on either a set of pre-defined rules, a statistical model, or both.

If you’re going to track campaigns carefully and weigh them against each other, this is the only marketing attribution model that provides weighted visibility from top-of-funnel engagement down to bottom-of-funnel conversion.