Abbott’s core mission is to enable their audience to live life to the fullest. Abbott’s content provides a glimpse into how they not only improves lives, but saves them as well. The Abbott Nutrition Newsroom and Skyword came together to share the compelling story of Kolton, who faced severe challenges at birth as a premature infant. Through visual storytelling, Skyword narrated how Abbott’s Similac products nourished Kolton back to health and gave him another chance at life. The unique approach of a video allowed Abbott to connect with their audience on a deeper level by capturing the impact of their products through true human stories.