Share of Voice (SOV)

Monday, January 2, 2017

While one of your goals is to improve performance across marketing channels, you can assume your competitors have the same intent. That’s why it’s important to track your brand’s share of voice (SOV) on specific channels, and do head-to-head comparisons with competitors using a share of interactions graph. What is share of voice in marketing?Share

Marketing Dashboard

Thursday, December 1, 2016

Ever been in a meeting and been asked to report on your team’s progress? Imagine if you had one place where all your important marketing metrics are highlighted. This marketing dashboard would make tracking and reporting your progress so easy! What is a marketing dashboard? A dashboard typically summarizes marketing KPIs (key performance indicators) and

Marketing KPIs

Tuesday, November 29, 2016

Marketing KPIs, or key performance indicators, are specific metrics used to track and measure progress toward marketing goals. Selecting the right KPIs for your marketing department’s specific needs and business goals is key to their effectiveness. Marketing KPIs can include both leading and lagging metrics to measure results. Here are some examples of marketing KPIs: