Monday, January 2, 2017
Thursday, December 1, 2016
Ever been in a meeting and been asked to report on your team’s progress? Imagine if you had one place where all your important marketing metrics are highlighted. This marketing dashboard would make tracking and reporting your progress so easy! What is a marketing dashboard? A dashboard typically summarizes marketing KPIs (key performance indicators) and
Tuesday, November 29, 2016
Marketing KPIs, or key performance indicators, are specific metrics used to track and measure progress toward marketing goals. Selecting the right KPIs for your marketing department’s specific needs and business goals is key to their effectiveness. Marketing KPIs can include both leading and lagging metrics to measure results. Here are some examples of marketing KPIs:
