Web Analytics

Tuesday, December 13, 2016

Marketers use web analytics to analyze online metrics and optimize the web presence of their business. What metrics are important in web analytics? There are many important metrics used in web analytics. Some examples include: Conversion rate Engagement Unique visitors Page views Time on page

Marketing Goals

Tuesday, November 29, 2016

Marketing goals are specific objectives described in a marketing plan. These goals can be tasks, quotas, improvements in KPIs, or other performance-based benchmarks used to measure marketing success. When explicitly set, measurable goals are key for marketers to be successful. Some examples of marketing goals include: Building brand awareness Generating a high volume of qualified

Multi-Touch Attribution

Monday, November 28, 2016

Have you claimed ownership of every customer touch point with your marketing campaigns, throughout the marketing funnel? Marketing attribution helps you track these touch points, and multi-touch attribution is the best way to capture the full picture of the business impact of your marketing campaigns. What is multi-touch attribution? A marketing attribution model determines how