Research and Advice for Enterprise Marketing Leaders

A Google device being used for a voice search.

The Voice Search Revolution Is Here: How You Need to Adapt Your Content

September 26, 2019

Two young women walk down a sidewalk wearing backpacks.

How Brands Are Using Social Media for Inspired Back-to-School Marketing Campaigns

September 24, 2019

Boy plays with Jenga blocks.

Does the PESO Model Still Work? How Social Media Algorithm Changes Are Affecting Distribution and Planning

September 17, 2019

A woman gazes at marketing messaging displayed on her laptop computer.

How to Make the Most of Distribution Channels in Marketing: A Closer Look at Ad Efficiency

September 12, 2019

A woman listens to a podcast wearing big headphones while laying on a fluorescent pink floor.

How to Be a Good Podcast Host: Tips and Tricks From Industry Veterans

September 10, 2019

Man listening to a podcast with his smartphone while he stares off into the distance.

The Social Podcast Success Metrics That Prove ROI, and How to Measure Them

September 3, 2019

Two women work on SEO and PR outreach efforts while sitting on a couch.

How to Combine PR Outreach and SEO Efforts for the Good of Your Brand

August 29, 2019

Marketers shoot a video using a phase block planning strategy.

How to Use Phased Block Planning: The Video Marketer’s Secret Weapon

August 22, 2019