Research and Advice for Enterprise Marketing Leaders

Harnessing our negative emotions could help us to be more creative

How Our Negative Emotions Make Us More Creative

February 24, 2016

4 Ways Humor Builds an Emotional Connection with Audiences

February 2, 2016

freelance proposals, writing jobs, career advice

How to Respond When Your Writing Jobs Proposal Is “Way Over Budget”

January 20, 2016

What Empathetic Content Writing Can Do for You

What Empathetic Content Writing Can Do for You

January 15, 2016

How can brands leverage wearable technology to create immersive marketing experiences and meaningful stories?

5 New Marketing Trends Brought to Us Via Wearables

December 30, 2015

Interactive Storytelling 101: User Experience & Information Architecture

December 15, 2015

Beyond Hofstede's Cultural Dimensions Theory: Approaching a Multicultural Audience

Beyond Hofstede’s Cultural Dimensions Theory: Approaching a Multicultural Audience

October 23, 2015

Living Life on Social Media: How It Affects Online Writing and the Way We Communicate

How Social Media Affects Online Writing and the Way We Communicate

October 7, 2015

How Brands Can Use Satire to Appeal to Emotion

How Brands Can Use Satire to Appeal to Emotion

September 22, 2015

Examining the debate on creative thinking as a genetic or a learned trait

Is Creative Thinking Genetic or Learned? We Might All Be Wrong.

August 5, 2015

What REI's Marketing Strategy Says about the 'Sale' in Storytelling

What REI’s Marketing Strategy Says about the ‘Sale’ in Storytelling

July 31, 2015