SEO Archives

Google Search Algorithm Update: What Brands Need to Know About BERT

Tuesday, December 17, 2019   Creative Thinking

The latest Google search algorithm update better understands context to deliver more accurate results. Here’s how brands can optimize content for BERT.

The Voice Search Revolution Is Here: Here’s How You Need to Adapt Your Content

Thursday, September 26, 2019   Marketing Technology

As voice search gains momentum, content marketers need to think like a consumer and embrace SEO keyword strategy best practices to reach target audiences.

How to Combine PR Outreach and SEO Efforts for the Good of Your Brand

Thursday, August 29, 2019   Content Strategy

While there’s no secret formula for unifying SEO and PR outreach, industry leaders believe the best way to start is by just getting them in the same room.