SEO Archives

Rand Fishkin on Building Brand Influence in a Zero-Click World

Friday, June 13, 2025   Content Strategy

How does marketing work when LLMs are disrupting search visibility and platforms are suppressing clicks back to your website? In this episode, Rand Fishkin, co-founder and CEO of SparkToro, joins Dan Baptiste to unpack major shifts in search-driven discovery, the rise of “zero-click” content, and the hard truths marketers must face in the process: site

The AI Search Revolution: Strategies to Adapt and Thrive

Tuesday, January 28, 2025   Featured

Learn how AI tools like SearchGPT and Gemini 2.0 are transforming search and how to create trust-driven, intent-focused content that drives results.

Create a Thriving SEO Strategy in the Age of AI Overviews

Tuesday, July 23, 2024   Featured

In May, I shared my initial insights into Google’s Search Generative Experience (SGE) and its potential impact on brands. Two months later, the reality…