Marketing Technology Archives

Creating Personalized Experiences Using Zero-Party Data: 4 Brand Success Stories

Thursday, May 12, 2022   Marketing

What do customers want? Just ask them. Here are four brands using zero-party data to build personalized experiences.

7 Questions to Answer When Planning Your Personalization Strategy

Monday, March 21, 2022   Content Strategy

From goal setting to audience segmentation and technology integrations, answering these questions will help you build a stronger personalization strategy.

What I Think About Skyword Being Named a Leader in Gartner’s 2021 Magic Quadrant

Thursday, March 25, 2021   Featured

I’m proud to share that Skyword was just named a Leader in Gartner’s Magic Quadrant for Content Marketing Platforms.