Building a Marketing Machine for B2B Growth with Endava’s Scott Harkey
Thursday, September 21, 2023 Content Strategy
A Content Disrupted podcast with Scott Harkey, Global Head of Marketing and EVP of Financial Services & Payments at Endava. Scott Harkey helped grow Levvel’s revenue 20x over seven years as CSO. When the company was acquired by Endava, he took on a global marketing role and faced the formidable task of replicating a top-tier
The 10-Second Customer Journey: Evolving Brand Storytelling for the Digital Age
A Content Disrupted podcast with guest Todd Unger, Chief Experience Officer and SVP of Marketing and Member Experience at the American Medical Association. Listen, follow, and subscribe on Apple Podcasts, Spotify, or Google Podcasts. Digital behavior is full of contradictions. We expect to absorb information in seconds, yet we’ll spend hours binging content we find
The Responsible Approach to Generative AI
Tuesday, September 19, 2023 Content Creation
Subscribe to our monthly newsletter, Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. Wheeler. According to a recent Gartner poll of over 2,500 executives, 70% are actively investigating and exploring generative AI, while 19% are already in pilot or production mode. This paints a vivid picture
Generative AI-Powered Search Engines: What Brand Marketers Need to Know
Tuesday, March 7, 2023
Content Creation
How to Thrive in the Content Shock Era: Your Brand’s Future Depends on It
Tuesday, January 3, 2023
Content Strategy