Content Creation Archives

Building a Marketing Machine for B2B Growth with Endava’s Scott Harkey

Thursday, September 21, 2023   Content Strategy

A Content Disrupted podcast with Scott Harkey, Global Head of Marketing and EVP of Financial Services & Payments at Endava. Scott Harkey helped grow Levvel’s revenue 20x over seven years as CSO. When the company was acquired by Endava, he took on a global marketing role and faced the formidable task of replicating a top-tier

The 10-Second Customer Journey: Evolving Brand Storytelling for the Digital Age

  Content Creation

A Content Disrupted podcast with guest Todd Unger, Chief Experience Officer and SVP of Marketing and Member Experience at the American Medical Association. Listen, follow, and subscribe on Apple Podcasts, Spotify, or Google Podcasts.  Digital behavior is full of contradictions. We expect to absorb information in seconds, yet we’ll spend hours binging content we find

The Responsible Approach to Generative AI

Tuesday, September 19, 2023   Content Creation

Subscribe to our monthly newsletter, Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. Wheeler. According to a recent Gartner poll of over 2,500 executives, 70% are actively investigating and exploring generative AI, while 19% are already in pilot or production mode. This paints a vivid picture