Tuesday, January 3, 2023 Content Strategy
Michael Schaefer first coined the concept of Content Shock in January 2014. In a blog post, he predicted that well before 2020, the sheer quantity of content being produced by businesses would vastly outpace people’s ability to consume it. He argued that this supply/demand imbalance would create an unimaginably challenging marketing environment. One in which audiences
Friday, November 18, 2022 Content Creation
Subscribe to our monthly newsletter, Content & Context, to receive more insights and updates on the content marketing world from Skyword CEO, Andrew C. Wheeler.Recently, I spoke with a CMO whose brand had invested hundreds of thousands of dollars in an experience optimization platform that his team is struggling to use. Why? Because, at the end
Friday, August 5, 2022 Content Creation
These three questions will help you get more surgical and craft marketing content for the “now” that your business and customers are operating in.
Wednesday, April 6, 2022
Content CreationThursday, December 30, 2021
Content CreationWednesday, November 17, 2021
Content Creation