Generative AI-Powered Search Engines: What Brand Marketers Need to Know
Tuesday, March 7, 2023 Content Creation
Generative AI search engines are almost here, with Google and Bing set to roll out groundbreaking changes. Here’s what brand marketers need to know now.
The Risks and Rewards of Using Generative AI for Content Creation: What Brand Marketers Need to Know
Thursday, February 2, 2023 Marketing Technology
Understand the benefits and drawbacks of generative AI when it comes to brand content creation.
How to Thrive in the Content Shock Era: Your Brand’s Future Depends on It
Tuesday, January 3, 2023 Content Strategy
Michael Schaefer first coined the concept of Content Shock in January 2014. In a blog post, he predicted that well before 2020, the sheer quantity of content being produced by businesses would vastly outpace people’s ability to consume it. He argued that this supply/demand imbalance would create an unimaginably challenging marketing environment. One in which audiences
How to Create Great Content Experiences: 6 Takeaways from Narrative Design
Wednesday, April 6, 2022
Content Creation
