How to Thrive in the Content Shock Era: Your Brand’s Future Depends on It
Tuesday, January 3, 2023 Content Strategy
Michael Schaefer first coined the concept of Content Shock in January 2014. In a blog post, he predicted that well before 2020, the sheer quantity of content being produced by businesses would vastly outpace people’s ability to consume it. He argued that this supply/demand imbalance would create an unimaginably challenging marketing environment. One in which audiences
Can AI Help Marketers Meet Rising Content Demand?
Friday, November 18, 2022 Content Creation
Subscribe to our monthly newsletter, Content & Context, to receive more insights and updates on the content marketing world from Skyword CEO, Andrew C. Wheeler.Recently, I spoke with a CMO whose brand had invested hundreds of thousands of dollars in an experience optimization platform that his team is struggling to use. Why? Because, at the end
3 Questions to End Strategic Drift in Marketing
Friday, August 5, 2022 Content Creation
These three questions will help you get more surgical and craft marketing content for the “now” that your business and customers are operating in.
How to Create Great Content Experiences: 6 Takeaways from Narrative Design
Wednesday, April 6, 2022
Content Creation
Marketers: It’s Time to Look at The Great Resignation as a Great Revolution
Thursday, December 30, 2021
Content Creation
How to Use Video Content to Engage, Convert, and Retain Customers
Wednesday, November 17, 2021
Content Creation