Content Creation Archives

How to Identify Content Pillars for Your Marketing Ecosystem

Wednesday, September 15, 2021   Content Creation

Determining content pillars helps you build a framework for an interconnected content ecosystem designed to move your brand closer to its goals.

Breaking Down Marketing Silos: Getting Content Marketing a Seat at the Table

Thursday, August 19, 2021   Content Creation

Marketing silos are often a natural outgrowth of decentralized teams. Breaking them down can help extend the reach of your content marketing efforts.

16 Content Marketing Books (and a Bonus Essay) That Should Be on Your Summer Reading List

Friday, August 6, 2021   Content Creation

Leveling up your work skills this summer? These content marketing books, curated by Skyword’s marketing team, will do just that.