Ted Karczewski's Articles

What’s the Difference Between an Experience and a Customer Experience?

Monday, May 16, 2016   Content Strategy

When marketers talk about creating experiences, they’re more often talking about customer experience design and not about creating meaningful memories.

The S-Curve of Content Marketing: A Futurist’s Take on Story Growth

Monday, April 13, 2015   Content Strategy

We’re at the brink of amazing transformation in terms of how we think about content marketing. Here’s a futuristic look at brand storytelling.