Content Strategy Archives

How to Thrive in the Content Shock Era: Your Brand’s Future Depends on It

Tuesday, January 3, 2023   Content Strategy

Michael Schaefer first coined the concept of Content Shock in January 2014. In a blog post, he predicted that well before 2020, the sheer quantity of content being produced by businesses would vastly outpace people’s ability to consume it. He argued that this supply/demand imbalance would create an unimaginably challenging marketing environment. One in which audiences

Digital Marketing: Here’s What Getting It Right Looks Like

Friday, September 9, 2022   Featured

Subscribe to our monthly newsletter, Content & Context, to receive more insights and updates on the content marketing world from Skyword CEO, Andrew C. Wheeler.It used to be that supply chain dominance equaled market dominance. That changed when an explosion of D2C upstarts like Dollar Shave Club, Drizly, Warby Parker, and Stitch Fix proved that

3 Questions to End Strategic Drift in Marketing

Friday, August 5, 2022   Content Creation

These three questions will help you get more surgical and craft marketing content for the “now” that your business and customers are operating in.