Dara Cohen's Articles

How American Girl Creates Biographical Brand Stories

Tuesday, August 28, 2018   Creative Thinking

What marketers can learn about brand loyalty from American Girl’s customizable, character-driven approach to content.

What Marketers Can Learn about Digital Storytelling from Humans of New York

Thursday, June 30, 2016   Content Strategy

Humans of New York has simplified digital storytelling through its consistency and authenticity. Why don’t marketers create more content like HONY?