Dara Cohen

Dara Cohen

Dara Cohen is a Demand Generation Specialist at Skyword. She graduated from UMass Amherst in 2015 where she studied Sociology and English. Dara enjoys exploring the streets (and eats) of Boston, spending time with family and friends, and is looking forward to the day when she can go back to Barcelona, her favorite city.

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Girl playing with dolls
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Creativity Creative Thinking

How American Girl Creates Biographical Brand Stories

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What marketers can learn about brand loyalty from American Girl’s customizable, character-driven approach to content.

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Binge Watching Girl
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Marketing Marketing Technology

What the Science of Binge Watching Can Teach Content Marketers

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Netflix shows it’s not just quality content that gets us binge watching, but the entire user experience—and content marketers can learn a lot from them.

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