Lauren Tyler

Lauren Tyler

Lauren Tyler is a writer/editor with an insatiable thirst for life, currently located in the Boston area. A self-proclaimed logophile, she spends her days reading, writing, eating Mexican food—and traveling every chance she gets. Lauren holds a BA in English: Writing and Mass Communications from Assumption College and also studied at Richmond, the American International School in London. Before joining Skyword, she served as Web Editor for a small B2B publishing house in Connecticut.

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Lost in Translation: What the American Flop of a Beloved UK Show Can Teach Marketers About Transcreating Content

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Marketers often find that translation isn’t enough for successful adaptations. In storytelling, transcreation ensures nothing is lost in translation.

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